medium-shot-people-discussing_23-2149033797

SEO and AI: How Artificial Intelligence is Shaping Search Rankings

Search engines aren’t what they used to be.

In the early days of the web, getting your site to rank was all about stuffing keywords and building as many backlinks as possible. Today? It’s a different game and AI is running the show.

From how search engines understand content to how users interact with results, artificial intelligence is deeply embedded in the modern SEO landscape. And for tech companies especially, this shift opens up new opportunities (and challenges) for staying visible in search.

Google and other search engines now use advanced AI algorithms to deliver more accurate, personalized, and contextual search results. This means SEO is no longer just about pleasing crawlers, it’s about understanding how machines interpret meaning and intent.

Here are a few key AI-driven updates that are changing the game:

RankBrain

Google’s machine learning system that helps understand the context behind search queries, especially those it hasn’t seen before. It learns from user behavior and adjusts rankings accordingly.

BERT & MUM

These algorithms process natural language like a human would. They look at full phrases and intent not just exact-match keywords and help Google return results that make sense contextually.

Search Personalization

AI considers your search history, location, and even device to personalize your results. That means two people searching the same thing might see different results based on AI-powered predictions of what they want.

So What Does This Mean for SEO?

In short: The way we optimize has to evolve. It’s not about gaming the system, it’s about working with it.

Here’s how tech-savvy teams can stay ahead:

Write Like a Human, Not a Robot

Gone are the days of keyword stuffing. AI favors content that is clear, well-structured, and genuinely helpful. Focus on topic relevance, not just exact keywords.

Structure Content for Understanding

Use headings, bullet points, and clean HTML. AI systems love well-organized content, it helps them understand your page faster.

Think in Questions and Context

People search in questions now: “How does two-factor authentication work?”
Create content that answers those real questions. Don’t just rank, help.

Invest in Semantic SEO

Use related terms, synonyms, and natural variations of keywords. AI picks up on semantic relevance, not just repetitions.

Improve User Signals

AI tracks how users interact with your site. Do they stay? Do they click through? Bounce rates, dwell time, and engagement all influence your ranking because AI sees these as signs of value.

AI Tools Are Changing the Way We Do SEO Too

It’s not just that search engines use AI, SEO professionals are also using AI to level up their strategy. From tools that write meta descriptions to those that analyze keyword gaps and automate audits, AI is making optimization smarter, not harder.

Popular tools like:

  • Surfer SEO (content optimization)
  • Frase (AI content briefs)
  • Jasper (AI copywriting)
  • ChatGPT — for brainstorming, outlines, summaries, and more

The point isn’t to replace human creativity, it’s to enhance it.

Challenges to Keep in Mind

While AI makes things more efficient, it also makes search more competitive. Search results are more dynamic, more personalized, and more nuanced. What ranks today might not rank tomorrow.

Also, black-hat tactics don’t stand a chance anymore. AI algorithms are better than ever at spotting manipulation, which means sustainable SEO comes from authenticity, not shortcuts.

AI isn’t killing SEO, it’s reshaping it. And for forward-thinking tech companies, that’s an opportunity.

day-office-travel-agency_52683-115859

SEO for International Audiences: Strategies for Multilingual Websites

Expanding your digital reach beyond borders is an exciting move for any tech brand. But going global isn’t just about translating your website into a few languages it’s about making sure people in different countries can find you, understand you, and trust you.

That’s where multilingual SEO comes in. It’s the bridge between your global product or service and the real people searching for it in their own language, in their own way.

Why International SEO Matters

When someone in France searches for a tech solution, they’re probably not typing in English. A user in Brazil might be looking for the same thing as someone in Nigeria but the way they search, the terms they use, and the platforms they rely on can vary wildly.

If your content isn’t optimized for those differences, you’re essentially invisible in that market no matter how strong your offering is.

Key Strategies for Multilingual SEO

Here are the most important ways to tailor your site for global visibility:

Use Separate Pages for Different Languages

Don’t mix multiple languages on one page. Each language should have its own dedicated space, a full page with content written specifically for that audience.

This not only helps with clarity for users but also signals to search engines which version of your site to show based on the user’s language preferences.

2. Don’t Just Translate, Localize

Translation is word-for-word. Localization takes culture, tone, and user behavior into account.

That means:

  • Using terms locals actually search for
  • Matching currency, date formats, and regional slang
  • Adapting images and examples to resonate with local users

It’s about sounding natural, not just “correct.”

3. Research Local Keywords

The way people search differs across regions. A feature might be called “billing software” in one place and “invoicing solution” in another.

Doing local keyword research ensures you’re not just speaking the right language, you’re speaking the right search language.

4. Optimize Your Meta Info in Each Language

Your page titles, descriptions, and even image alt texts should be in the same language as the page content. This helps search engines serve the right results to the right audience and builds trust with users who expect content to be consistent.

5. Create Region-Specific Content

Global reach doesn’t mean generic content. Build landing pages, blog posts, or support content tailored to specific countries or regions.

For example:

  • “Top Project Management Tools for Startups in Germany”
  • “How Nigerian SMEs Are Using Cloud Technology in 2025”

The more locally relevant your content is, the more visible (and valuable) it becomes.

6. Improve Speed and Mobile Experience Globally

Your website might load quickly at home, but what about for someone in another part of the world? Make sure your hosting, images, and mobile design work well across regions.

This is especially important for countries where mobile is the primary way people access the internet.

7. Pay Attention to User Behavior

Once your multilingual content is live, track how it performs:

  • Are people staying on the page?
  • Are they converting?
  • Are they bouncing?

These signals help you adjust your strategy and improve relevance per region.

Why It Matters for Tech Brands

For a tech company, expanding into new markets isn’t just about translating your homepage. It’s about positioning your product or service within a local digital ecosystem.

People trust content that feels familiar. When your site sounds like it was built for them, users are more likely to explore your product, sign up, and stick around.

And when search engines recognize your relevance in multiple regions, your visibility grows without needing to spend as much on ads.

International SEO is more than a technical task, it’s a growth strategy.

It helps your content meet people where they are, in the language they use, and in the context they live in. If you’re serious about scaling across borders, multilingual SEO should be part of your foundation not an afterthought.

Because the internet is global. And your brand should be too.

pexels-mikhail-nilov-6894013

Maximizing Click-Through Rate (CTR): Crafting Compelling Meta Descriptions

Ranking high on search engines is great, but it means little if people aren’t clicking on your links. That’s where your meta description comes in. It acts as your content’s pitch, the short paragraph that can either invite users in or cause them to scroll right past. Crafting compelling meta descriptions is a practical and often overlooked way to improve your click-through rate (CTR), and ultimately drive more traffic to your website.

What is a Meta Description?

A meta description is the small snippet of text that appears under your webpage title on a search engine results page. Its job is to give users a quick summary of what the page is about and persuade them to click. While meta descriptions are not a direct ranking factor, they significantly influence CTR, which search engines do monitor as a sign of content relevance.

Why Meta Descriptions Matter for CTR

For businesses operating in the tech space, standing out among similar search results is vital. Whether you’re offering SaaS products, development services, or digital tools, your meta description must speak clearly to the user’s intent and highlight why your solution is worth exploring.

A strong meta description can:

  • Increase visibility by attracting more clicks
  • Build trust by setting clear expectations
  • Encourage qualified traffic by addressing the right audience

Best Practices for Crafting Effective Meta Descriptions

Here are the most important strategies to keep in mind when writing meta descriptions that drive clicks.

1. Be Clear and Human

Avoid keyword stuffing or robotic language. Instead, use clear and natural language that reflects how your audience actually speaks. Clarity wins over complexity.

Instead of:
“High-quality cloud computing platform with reliable uptime and enterprise-grade scalability.”

Try:
“Build and scale faster with a cloud platform that’s reliable, secure, and designed for growing teams.”

2. Highlight a Real Benefit

Users want to know what they will get out of visiting your page. Focus on one core benefit or outcome.

  • Mention what problem your solution solves
  • Be specific and result-oriented when possible

Example:
“Learn how our no-code tool helps startups automate processes and save 10 hours a week.”

3. Use Action-Oriented Language

Encourage users to take the next step. Action verbs help create momentum and engagement.

  • Discover
  • Learn
  • Build
  • Compare
  • Start
  • Explore

Example:
“Compare top cybersecurity tools and choose the best one for your business.”

4. Keep it Within the Character Limit

Search engines usually display up to 155 to 160 characters of a meta description. Anything longer will be cut off. Aim to make every word count within that space.

5. Tailor Descriptions for Each Page

Avoid using the same meta description across multiple pages. Each page should have a description that reflects its specific topic or intent. This not only improves user experience but also increases the chances of capturing qualified traffic.

6. Include Keywords Thoughtfully

While not required, including your primary keyword naturally in your meta description can help improve relevance. This also reassures users that your content matches their query. Just be careful not to force it.

What to Avoid

  • Using only generic or placeholder text
  • Repeating titles without adding new context
  • Making false promises or misleading claims
  • Writing descriptions that don’t align with the page content

Monitoring and Improving CTR

Use tools like Google Search Console to track your pages’ impressions and CTR. Pages with high impressions but low CTR may benefit from rewritten meta descriptions. Test different tones, structures, or value propositions to see what resonates best.

A well-written meta description can serve as the deciding factor between a user clicking on your link or skipping it. In the tech world where competition is high and attention spans are short, your ability to communicate value quickly and clearly matters more than ever. By focusing on clarity, benefits, and action, you can make your meta descriptions work harder for your content and drive more meaningful traffic to your site.

pexels-peterjochim-fotografie-31974872

Local Business Listings: Boosting Visibility in Google Maps and Beyond

For many businesses, visibility within their local market is the first step toward sustainable growth. Whether you’re running a tech firm, coworking space, or service-oriented platform, having accurate and optimized local business listings is one of the most effective ways to ensure potential customers find you when they need you most.

Today, a major share of local discovery happens through platforms like Google Maps. But Google Maps is just the beginning. To truly maximize your reach, you need to maintain consistency across a range of online directories, apps, and search engines.

Why Local Listings Matter

When users search for a service or product in their area, local listings help them discover relevant businesses near them. These listings typically include:

  • Business name
  • Address
  • Phone number
  • Website
  • Hours of operation
  • Customer reviews
  • Photos

Having these details visible and up to date across platforms increases your chances of being discovered by local searchers and builds trust through accurate information.

Key Benefits of Local Business Listings

  1. Increased Local Visibility
    Appearing in local search results, especially through platforms like Google Maps, increases your exposure to nearby customers who are actively looking for your services.
  2. Improved Search Rankings
    Search engines prioritize consistent, verified listings. Businesses with complete and accurate information across the web are more likely to rank in local search results.
  3. Higher Trust and Credibility
    When your listings are professional and include real reviews, photos, and updated business hours, users are more likely to trust your business and choose it over competitors.
  4. Boost in Website and Foot Traffic
    A well-optimized listing helps drive both digital traffic to your website and physical traffic to your location if applicable.

Where to List Your Business

Start with the most impactful platforms, then expand your presence to others based on your audience and region.

  • Google Business Profile
    This is the most critical listing for local SEO. It powers your appearance in Google Search and Maps. Make sure your profile is verified and contains up-to-date information.
  • Apple Maps
    Many iPhone users rely on Apple Maps for directions and local search. Ensure your business is listed through Apple Business Connect.
  • Bing Places
    While not as dominant as Google, Bing still captures a segment of users, especially through Microsoft products.
  • Facebook Business Page
    Facebook is a major discovery platform, especially for service-based businesses. Listings here also influence recommendations in local community groups.
  • Industry-Specific Directories
    Depending on your niche, consider listing on platforms like Clutch for tech services, UpCity, or local startup directories.
  • Local Listings and Apps
    Register on platforms relevant to your city or country. These could include Yellow Pages, Hotfrog, or niche-specific platforms depending on your location.

Best Practices for Optimizing Your Listings

  1. Ensure Consistency Across All Listings
    Your business name, address, and phone number (NAP) should be identical on every platform. Inconsistencies can confuse both users and search engines.
  2. Use a Clear and Concise Business Description
    Describe your services in a way that users understand quickly. Use simple language and focus on how you help your target audience.
  3. Add High-Quality Photos
    Images of your office space, team, or products help users get a feel for your business and make listings more engaging.
  4. Collect and Respond to Reviews
    Positive reviews boost your ranking and influence decisions. Always respond to reviews, even negative ones professionally and helpfully.
  5. Update Business Hours and Info Regularly
    Keep your operating hours current, especially during holidays or special events. Make sure your contact information is up to date.
  6. Use Relevant Categories and Keywords
    Assign your business to appropriate categories and mention relevant services or tools you offer. This helps search engines match your listing with user queries more effectively.

Measuring the Impact of Your Listings

Use tools like Google Business Insights and third-party platforms to monitor:

  • Search views
  • Clicks to your website
  • Requests for directions
  • Phone calls made directly from listings
  • Customer engagement with photos or reviews

These metrics will help you understand where your visibility is increasing and where additional effort may be needed.

Your digital footprint starts with how easily people can find and trust your business online. Local listings, when done right, play a powerful role in making your brand discoverable, especially in competitive spaces. As a tech company or service provider, being visible in your immediate market opens the door to consistent traffic, stronger brand recognition, and ultimately more conversions.

If you haven’t already, audit your current listings and take the time to update, verify, or claim them. The time you invest now in building a strong local presence will continue to pay off as your audience grows.

pexels-tima-miroshnichenko-5198239

The Role of Reviews in SEO: Managing Online Reputation for Success

In today’s digital economy, what others say about your brand matters just as much as what you say about yourself. Customer reviews are no longer just social proof. They have become a crucial factor in how your business appears in search engines and how much trust users place in your content, product, or service.

For tech companies looking to build authority, trust, and visibility online, managing online reviews is now an essential part of a complete SEO strategy.

Why Reviews Matter for SEO

Reviews influence your SEO in several ways, both directly and indirectly. Search engines like Google factor in the quality, quantity, and freshness of reviews when determining local search rankings and user intent relevance. Reviews also influence human behavior, which in turn affects metrics like click-through rate, bounce rate, and time spent on site.

Key reasons why reviews impact SEO:

  • They improve your local ranking and visibility, especially in Google Maps and the local 3-pack
  • They provide fresh content related to your services, which search engines index
  • They increase the likelihood of users clicking through to your website or contacting you
  • They boost trust and credibility, especially for first-time visitors

The Connection Between Reviews and Local SEO

Google’s local search algorithm places strong emphasis on reviews, especially when users are searching for products or services “near me.” A company with a higher volume of recent and positive reviews is more likely to appear in top results.

What Google looks for:

  • Review quantity
  • Review recency
  • Review diversity across platforms
  • Review content and keywords
  • Business engagement with reviewers

Maintaining an active and well-reviewed profile helps Google recognize your business as trustworthy and relevant to local users.

Where to Collect and Manage Reviews

Focus your efforts on platforms that matter most to your audience and industry. For tech brands and service providers, these include:

  • Google Business Profile
  • LinkedIn Recommendations
  • Facebook Business Page
  • G2 or Capterra for SaaS platforms
  • Clutch or UpCity for service providers
  • Trustpilot or industry-specific directories

Your goal is to build a consistent presence across multiple platforms while prioritizing those that influence your visibility and target users.

Strategies for Managing Online Reviews

1. Ask for Reviews at the Right Time

The best time to ask for a review is right after a positive interaction. Whether it’s after successful project delivery, a solved support ticket, or a feature launch, make it easy for satisfied clients or users to leave feedback.

Provide clear instructions and direct links to your preferred review platform.

2. Respond to All Reviews

Responding to reviews shows that your business is active, engaged, and values feedback. This applies to both positive and negative reviews.

Acknowledge compliments and express appreciation in positive reviews. For negative reviews, respond professionally and offer solutions. Your response is not just for the reviewer, but for future users who will read the exchange.

3. Monitor Your Reputation Regularly

Use review monitoring tools or set alerts for your brand name to stay updated when new feedback is posted. This helps you react quickly and maintain control of your online presence.

You can also use sentiment analysis tools to track the tone and trends in your reviews over time.

4. Showcase Reviews on Your Website

Display selected reviews on key landing pages, product pages, or case study sections. This helps reinforce your credibility to visitors and boosts user trust before conversion.

Incorporating schema markup for reviews can also increase your chances of appearing with rich snippets in search results.

5. Learn from Feedback

Reviews offer real-time insights into your customer experience, product performance, and service gaps. Use this feedback to improve your offerings, support process, or content strategy. Every review is a data point you can learn from.

Measuring the SEO Impact of Reviews

Track metrics such as:

  • Local search visibility improvements
  • Changes in CTR on pages with review-rich snippets
  • Inbound traffic from review platforms
  • Customer actions after viewing reviews
  • Lead or conversion increases after review strategy implementation

These metrics help quantify the value of your review strategy and align it with broader business goals.

Reviews are more than compliments or complaints. They are a digital asset that influences how people find, perceive, and engage with your business. For tech-driven brands looking to build authority, reviews are part of your organic growth strategy. Managing your reputation isn’t just about damage control. It’s about owning the narrative, building trust, and improving visibility in a way that drives lasting success.

Whether you are a startup or an established service provider, now is the time to put reviews at the center of your SEO and brand management strategy.

pexels-pixabay-163074

Accelerated Mobile Pages (AMP): Speeding Up Your Mobile SEO

In a digital world where attention spans are shrinking and mobile usage keeps growing, speed has become a top priority for website performance. Whether you’re a software company, a local business, or an ecommerce brand, your mobile experience can make or break your online presence. That’s where Accelerated Mobile Pages (AMP) come into play.

AMP is an open-source project developed by Google with the goal of making mobile web content load faster and smoother. For businesses focused on improving SEO and delivering great user experiences, AMP is one option worth understanding and possibly implementing.

What Is AMP?

Accelerated Mobile Pages are lightweight versions of your regular web pages, designed specifically for mobile users. AMP strips down unnecessary elements like heavy scripts and styling to create a faster-loading page without sacrificing key content.

AMP pages are cached by Google and served almost instantly when users click on links from mobile search results. This can lead to faster load times and improved performance, which are critical factors for both SEO and user satisfaction.

Why AMP Matters for Mobile SEO

Google places a strong emphasis on speed and user experience, especially on mobile devices. Since mobile-first indexing is now standard, the mobile version of your site is what Google primarily uses to rank content.

Implementing AMP can benefit your mobile SEO by:

  • Reducing bounce rates caused by slow-loading pages
  • Increasing time on site and user engagement
  • Improving visibility in mobile search results
  • Qualifying your content for special placement like the Top Stories carousel

For businesses that rely heavily on mobile traffic, these improvements can directly impact visibility, conversions, and revenue.

Who Should Consider Using AMP?

While AMP may not be necessary for every website, certain industries and use cases benefit more than others:

  • News and media sites that publish timely content and want to appear in Google’s mobile news features
  • Ecommerce brands that rely on fast, smooth product browsing experiences
  • Service-based businesses that need landing pages to load instantly during local or on-the-go searches
  • Bloggers and content creators looking to increase mobile readership and reduce load-related drop-offs

Even tech companies offering SaaS or tools can benefit by using AMP for blog posts, documentation, or knowledge base content.

Best Practices for Implementing AMP

If you decide to integrate AMP into your website, here are key practices to follow for best results:

1. Use AMP for High-Traffic Content First

Start by converting your most visited blog posts, landing pages, or product pages into AMP versions. This allows you to test performance impact before scaling.

2. Maintain Consistent Content

Your AMP page should offer the same core content as the original version. Avoid trimming important information just to make the page lighter.

3. Include Structured Data

Add schema markup to AMP pages so they remain eligible for rich results. This helps with visibility and enhances click-through rates in search results.

4. Test and Validate AMP Pages

Use Google’s AMP Test Tool to validate your pages. Errors can prevent AMP content from appearing properly in search results.

5. Monitor Performance

Track metrics like load time, bounce rate, and mobile traffic using Google Analytics and Search Console. This helps you determine whether AMP is delivering measurable results for your business.

6. Use Canonical Tags Correctly

If you are serving both AMP and regular pages, use <link rel="canonical"> on your AMP page to point to the original version and vice versa. This avoids duplicate content issues.

AMP vs Other Speed Optimization Strategies

AMP is just one of many ways to speed up your site. Alternatives include:

  • Using responsive design with performance-focused frameworks
  • Optimizing images and video for mobile
  • Implementing lazy loading
  • Leveraging caching and content delivery networks (CDNs)

The choice depends on your specific goals, development capacity, and how critical mobile speed is to your business.

Common Concerns with AMP

Some businesses avoid AMP due to:

  • Design limitations (AMP has strict rules about scripts and styles)
  • Development overhead (requires extra effort to maintain two versions of content)
  • Changing Google priorities (Google has moved away from giving AMP exclusive preference in some areas)

It’s important to weigh these factors and determine whether the benefits outweigh the trade-offs for your use case.

Final Thoughts

Accelerated Mobile Pages can be a valuable tool for speeding up mobile content and improving search performance. While not a one-size-fits-all solution, AMP offers clear advantages for businesses looking to improve mobile SEO, especially in content-heavy or fast-paced industries.

If your mobile site is underperforming or you’re losing traffic due to load times, AMP is worth exploring. The faster your pages load, the more likely users are to stay, engage, and convert — no matter what type of business you run.

pexels-asphotograpy-218717

Schema Markup Demystified: Enhancing Search Results Visibility

As competition for online attention grows, businesses are always looking for ways to stand out in search results. One of the most effective and often underused methods is implementing schema markup. Whether you’re running a tech company, managing a service-based business, or selling products online, schema markup can improve how your website appears in search engines and increase your chances of getting noticed.

Schema markup is not as complicated as it sounds. It’s simply a way of helping search engines understand your content better so they can display it more attractively in search results.

What Is Schema Markup?

Schema markup is a type of structured data added to your website’s code. It provides additional context about your content to search engines like Google, Bing, and Yahoo. This extra information helps them display rich results, also known as rich snippets, which can include ratings, FAQs, images, event dates, or even product availability.

These enhanced search results often stand out more and provide users with helpful details before they even click.

Why Schema Markup Matters

Adding schema markup to your site does not guarantee higher rankings, but it increases the likelihood that your content will be shown in enhanced formats — making it more visible and engaging in search listings.

Here are a few key benefits:

  • Improved click-through rates from search results
  • Better visibility through rich snippets or knowledge panels
  • Increased chances of appearing in voice search responses
  • More accurate interpretation of your content by search engines

Types of Schema That Can Benefit Different Businesses

Schema markup is flexible and can be applied to a wide variety of business types. Here are some common types of schema that can help enhance your presence in search results:

  • Local Business Schema
    Great for brick-and-mortar shops, salons, gyms, and other location-based services. Helps display your address, opening hours, and reviews in search.
  • Product Schema
    Useful for ecommerce stores. Shows product price, availability, and star ratings right in search results.
  • Article or BlogPost Schema
    Ideal for businesses publishing educational or promotional content. Helps feature publishing dates and author names for credibility.
  • FAQ Schema
    Turns your Frequently Asked Questions into expandable sections directly on Google’s search page.
  • Event Schema
    Works well for webinars, conferences, classes, or workshops. Displays the event date, time, and location in search.
  • SoftwareApplication Schema
    Best for tech companies and app developers. Shows app pricing, platform compatibility, and user ratings.
  • Review Schema
    Boosts your business reputation by showing star ratings and customer feedback alongside your listings.

How to Implement Schema Markup

You don’t need to be a developer to get started. There are several tools and platforms that make implementing schema straightforward.

1. Use Google’s Structured Data Markup Helper

Google offers a visual tool that helps you tag your content and generate schema code. Once done, you copy and paste the code into the <head> section of your webpage.

2. WordPress Plugins

If you use WordPress, plugins like Rank Math, Yoast SEO, and Schema Pro can automatically add structured data to your posts, products, and pages with minimal setup.

3. Validate with Google’s Rich Results Test

After adding markup, use the Rich Results Test to check if your page is eligible for enhanced listings and if your schema was implemented correctly.

4. Monitor in Search Console

Google Search Console allows you to track which pages include valid schema and whether there are any errors. This helps you maintain and optimize your implementation over time.

Best Practices for Using Schema Markup

  • Only mark up content that is visible to users
  • Follow the official Schema.org guidelines for each content type
  • Keep your data accurate and up to date
  • Avoid marking up fake reviews or misleading data
  • Combine schema types where relevant, such as FAQ + Product on a sales page

Is Schema Markup Right for You?

Every business with an online presence can benefit from structured data. Whether you are:

  • A law firm looking to highlight services and testimonials
  • A SaaS provider promoting a new feature update
  • A restaurant showcasing menu items and hours
  • A consultant sharing blog articles and speaking events

Schema markup helps bring more clarity to your content and more attention to your listings.

Schema markup may seem technical at first, but its impact on visibility and click-through rates makes it worth the effort. In an increasingly crowded search landscape, standing out visually is often what earns the click. Schema gives your content the structure it needs to shine in a sea of plain blue links.