Posts in category: IT News

At King of CMS Consulting, we are proud to be at the forefront of driving inclusive digital transformation across Africa. Our work extends beyond building websites and platforms. We are building futures.

Digital onboarding in 2025 is essential for remote and hybrid teams. This blog shares best practices for building fast, flexible, and people-focused onboarding workflows, including automation, document management, and feedback tracking.

There’s one thing that separates good content from truly effective content, intent.

You can write the most beautifully structured, keyword-optimized blog post, but if it doesn’t match what the user is actually looking for, it’s just… noise.

For tech companies, especially those offering products, platforms, or services, understanding search intent is critical. It helps you create content that not only gets discovered, but actually delivers value right when and where the user needs it.

What Is Search Intent, Really?

Search intent (or user intent) is the reason behind a search query, what the person is actually hoping to find.

Not every search is created equal. Some users want to learn, others want to buy, some are just comparing options. If your content doesn’t speak to the specific intent behind the keyword, chances are it won’t rank or convert.

The 4 Types of Search Intent

To create content that works, you need to know the four core types of search intent:

1. Informational

Users are looking for answers, explanations, or how-tos.
Examples:

• “What is cloud computing?”
  
• “How does 2FA work?”
  

Content to create:

• Blog posts
  
• Explainer videos
  
• Educational landing pages
  
• Glossaries
  

 Great for building trust, awareness, and SEO authority.

2. Navigational

Users want to go to a specific site or page.
Examples:

• “Jira login”
  
• “Slack pricing page”
  

Content to create:

• Branded landing pages
  
• Clear site structure
  
• Optimized titles and meta tags
  

You probably won’t compete here unless the query includes your brand.

3. Transactional

Users are ready to act; sign up, subscribe, download, or purchase.
Examples:

• “Buy website hosting”
  
• “Download project management app”
  

Content to create:

• Product pages
  
• Feature breakdowns
  
• Free trial pages
  
• CTAs with clear benefits
  

These pages should be sharp, fast-loading, and conversion-focused.

4. Comparative/Commercial Investigation

Users are researching before making a decision.
Examples:

• “Notion vs Trello”
  
• “Best cloud storage for small businesses”
  

Content to create:

• Comparison posts
  
• Reviews or testimonials
  
• Feature tables
  
• Case studies
  

This is your chance to position your product with clarity and confidence.

Why This Matters (Especially in Tech)

In the tech space, we’re often dealing with complex tools and abstract features. If we don’t meet people where they are in the buyer journey, we lose them.

For example:

• A first-time founder Googling “what is MVP in product design” isn’t ready for your enterprise pricing page.
  
• But someone searching “best CRM for fintech startups” is closer to choosing and needs content that helps them compare options.
  

When you understand where a user is mentally, your content feels relevant, not pushy, confusing, or misaligned.

How to Tailor Content to Search Intent

Here’s a quick process to help:

1. Start with a query: What keyword or question are you targeting?
   
2. Ask: What does the user want?  Are they looking to learn, act, compare, or find something?
   
3. Match the format : Don’t try to sell in an educational post. Don’t overload a product page with theory.
   
4. Use clear language: Write for humans, not algorithms. Speak your user’s language.
   
5. Test & adjust: Check performance. High bounce rates? Maybe the content doesn’t match the intent.
   

Great content starts with empathy. The more you understand what people are really searching for, not just the words they type, but the why behind it the more helpful, valuable, and effective your content becomes.

In a world full of noise, relevance wins. And search intent is your roadmap to relevance.

Ever asked your phone, “Where’s the nearest laptop repair shop?” or “Best coworking space near me?” If so, you’ve used voice search and you’re not alone.

More and more people are speaking instead of typing, especially when they’re on the go. And when they speak, they’re often looking for something local, something near, something now.

For businesses (especially those with a physical location or regional service), voice search + local SEO is a powerful combo that shouldn’t be ignored. Let’s break down how it works and how to make sure your brand shows up when it matters most.

What Is Voice Search?

Voice search lets users perform online searches by speaking instead of typing. It happens through virtual assistants like:

• Siri (Apple)
  
• Google Assistant
  
• Alexa (Amazon)
  
• Bixby (Samsung)
  

Unlike traditional search, voice queries are more conversational, longer, and often framed as questions.

Typed: “coffee shop Lagos”
Voice: “Where’s the best coffee shop in Lagos open right now?”

This change in behavior means we need to change the way we think about SEO.

Why Voice Search Is All About Local

A large percentage of voice searches are location-based. People are looking for nearby businesses, services, and answers:

• “Find a software development company near me”
  
• “Tech hubs in Abuja open on weekends”
  
• “Who fixes cracked phone screens around here?”
  

When users make voice searches, their intent is usually urgent and local and that’s your opportunity to step in and be the answer.

How to Optimize for Voice Search And Local SEO

Here are practical steps your tech brand or local business can take:

1. Use Conversational Keywords

People speak differently than they type. Incorporate natural phrases and questions into your content.

• Think: “How can I…” “Where do I…” “Best way to…”
  
• Use FAQs, blog posts, and even headings to reflect these patterns.
  

2. Claim and Optimize Your Google Business Profile

This is huge. A fully optimized Google Business Profile (formerly Google My Business) increases your visibility in local voice searches.

Make sure you:

• Verify your business
  
• Add accurate name, address, and phone number (NAP)
  
• Include business hours, services, photos, and a compelling description
  
• Collect and respond to customer reviews
  

3. Ensure Your Site Is Mobile-Friendly

Most voice searches happen on mobile. If your site loads slowly or isn’t easy to navigate, users (and Google) will bounce.

Make sure your website:

• Loads fast (under 3 seconds)
  
• Has tap-friendly buttons and clean layouts
  
• Shows your contact/location info clearly
  

4. Create Localized Content

Blog about local tech trends, events, partnerships, or solutions tailored to your area.

Examples:

• “5 Tech Startups in Ikeja Changing the Game”
  
• “Top Coworking Spaces in Port Harcourt for Developers”
  

This helps build relevance and signals to search engines that you’re connected to the local ecosystem.

5. Use Schema Markup (LocalBusiness Structured Data)

Schema markup helps search engines understand your content better. With the right local schema in place, your business is more likely to appear in featured snippets or voice search results.

Not technical? No stress platforms like Schema.org and plugins like Yoast SEO can help with this.

6. Get Reviews (And Respond to Them!)

Online reviews build trust and boost visibility. Google often pulls info from review content in voice answers especially when the query includes “best” or “top-rated.”

Encourage satisfied clients to leave a quick Google review, and always reply it shows engagement.

The Voice Search Advantage for Tech Brands

Even if you’re not a pizza place or salon, voice and local search still matter especially if:

• You have a physical office or co-working space
  
• You run community events, trainings, or bootcamps
  
• You serve clients in specific regions or cities
  
• You want to attract local talent, startups, or partnerships
  

Voice search is about being found when people are looking, and local SEO makes sure they find you.

As voice technology becomes a bigger part of everyday life, the brands that show up will be those that speak their audience’s language literally.

So whether you’re a local tech company, a startup with a physical presence, or a service provider in a specific city, now’s the time to blend voice and local into your SEO strategy.

Because your next customer might not type a query they’ll speak it.

And the question is: Will your brand be the answer?